The Impact of Internet on the International Marketing Research Paper

The Impact of Internet on the International Marketing - Research Paper Example Today more and more business houses are importing, exporting or outsourcing their manufacturing to other countries. Efficient international marketing is therefore desirable for the affluence of organizations operating in this highly competitive and globalized economy (Czinkota and Ronkainen, 2007). Moreover, it has been also observed a number of companies depend on the overseas market to sell a large portion of their goods and services which in turn helps them to survive. With the increasing international marketing activities, the use of technology for marketing purpose is also growing at a rapid pace. One of the obvious ones is the use of the internet in the process of international marketing. Lee et al., (2003) believes that the internet lies at the heart of a business and is the global network of networks. The author also believes that the internet enables heterogeneous digital workstations to transparently and directly share and communicate services with the end consumers. Moreov er, the use of the internet in global business is the place where information technology and economic value creation takes place and hence leads to a completely new form of economy. Discussion For the past few years, business houses are witnessing colossal changes in the use of information technology. Previous studies have shown that business houses earlier used technology for making a decision, as a communication tool or for collecting information from the customers (Poon and Swatman, 1997). According to Lymperopoulos and Chaniotakis (2005), internet in business is an area which needs further research and analysis and also believes that marketers are still not fully aware of its application thereby leaving it potentially uncovered. However, some authors deem internet is no more an area of research rather it is a research tool. According to Murray (2008), internet plays a crucial role in improving the internal business activities. The author also stated that it is not only a mere to ol by which the purchase behaviour and culture of offshore customers are examined scrupulously and communication system is enhanced, but also takes the responsibility of enhancing the advertisement channels and online selling. Therefore, with the help of internet, the overall interactivity of businesses is greatly augmented. Theoretical Framework Hamill (1997) believes that the information technology revolution had a profound effect on the way international business is being carried out. The most viable and apparent one is the explosion of global marketing activity over the internet and the evolution of the global information superhighway. The author also believes that internet can act as a powerful source for gaining competitive advantage in the market place. Moreover, increasing number of companies are developing strategies that assist in the overall business development process. Internet provides an environment which is fundamentally different from the usual ones and is highly be neficial for the international marketing activities.

New Product Proposal and Development Essay Example | Topics and Well Written Essays - 750 words

New Product Proposal and Development - Essay Example   The small innovations typically make up for more than 80% of the development of the company (Annacchino, 25). These events do not lead to the growth that the company hopes to get in the end. R-W-W directs the project to answer six important questions, which are, does the product have a real market? Does the company produce a genuine product? Can the commodity compete with other products? Will the organization compete with others? Is the product return profitable at a particular risk? Is it logic to launch the product?  Ã‚   Does the product have a real market?Establishing if the market exists is an important factor to its growth.   The new technology has a real market because it has passed the qualities of the market (Day, 03). The charger has been able to shape the quality of the market because of its quality. Apple and Samsung are the main producers of smart phones in the world. The phones they produce do not come with a portable charger. It means the charger will have a re ady market for the charger. The need of portable kinetic charger is growth due to diversity of products.  Ã‚  Will the organization compete with others?  Individuals will choose the charger over other because of one or more features it possesses. The charger would improve on the existing charging solutions in the industry. The market has been there for a long time and it indicates that the portable kinetic charger will, compete with other corporations. The high use of mobile phones and other devices has become a community norm.